Guillermo has over 20 years of experience in the commercial and construction equipment finance industry in Puerto Rico. Has been in the asset-based finance industry since 1997, when he was recruited by Citibank as a Resident Vice President, accumulating a wealth of knowledge in sales & business development, collections, remedial management, & Vendor/Manufacturer relationship management. In 2000, he was named District Account Manager for the newly created CitiCapital operation in PR and, in 2005, he is promoted to Vice President of Sales, reporting directly to Ricardo Rios. While at CitiCapital, Guillermo was responsible for the relationships with over 200 Puerto Rico and USVI clients. When GE Capital acquired CitiCapital, he was named Vice President of Sales for GE Capital until 2009. Mr. Pérez has developed strong ties to the industry and has a track record of achieving revenue, profit, and market penetration objectives. At CEFI, Guillermo oversees PR business development, expansion and leads CEFI’s Puerto Rico sales team.